Five part harmony and bleached blonde hair were easy to find in the late ‘90s when boy bands hit the music scene.
Girls gushed over the pop icons, guys went to the salon to have their hair frosted and teens raced home after school to see who scored the No. 1 video on “TRL.”
The boy band scene has since dissolved and former 98 Degrees member Jeff Timmons recognizes this.
Timmons said he has been doing a lot of production, studio work and co-writing since his days in 98 Degrees.
He also has been working on a solo record, due for release some time between Christmas and the New Year.
For this record release, Timmons said he is counting on some savvy marketing strategies and technology.
He said he is specifically targeting former 98 Degrees fans who are now college-aged, as well as making the record available for free download on the Internet.
“I don’t expect people to go shell out $10,” says Timmons. “[The music industry] is not the same as it was five years ago, let alone 10 years ago, it’s up to the artist to make good music for people to download.”
Timmons alsohas accounted for the evolving tastes of his target fan base.
He said fans can expect to hear fewer slow songs and more dance-driven tracks that can be played at parties.
“98 Degrees was very ballad-driven,” Timmons said.
He said his new album, which is yet to be titled, is much different.
“[It has]a lot more up-tempo club stuff,” Timmons said.
Timmons said fans can receive a code on jefftimmons.com with a link to download the record for free.
He also hopes to go on tour with the album.
“I would rather do a college tour than anything else,” Timmons said. “Fans in that age range are very loyal.”
Post a Comment