Tuesday, November 24, 2009

98 Degrees, Jeff Timmons Calls On Atlanta To Support His New Album



November 24, 11:52 AMAtlanta Events ExaminerAmy Bakari

“Making records has never been about making money for me”. So as the 98 Degrees founder and multi-platinum recording artist Jeff Timmons prepares not only to self- release his new album, but to launch a new non-traditional, multimedia distribution company, he thought long and hard how best to use the internet, “It is my plan to generate such a buzz with the totally free campaign, that it might create a new business model. This model will consist of the artist using their music as a commercial, and after they've cultivated a large enough fan base, costs of the record will be subsidized by corporate sponsorships.” He continued, “Now, I'm not expecting that to happen with this album cycle, but I'm betting on the music. I feel so strongly that after people listen to it they will become loyal fans, and I will find away to make money from that later.”

Given his unusual history as an independent artist, Jeff decided to embrace the indisputable fact of music in the 21st century, “to make my record, little by little and available for download on my website.”
As Jeff embarks on this new approach to the music industry with both enthusiasm and curiosity and maybe with a twinge of anxiety, there still remains a question that needs to be answered: Why is this soft-spoken, mild-mannered, thirty-something talented musician/producer/songwriter doing this? His response is simply, “I want a lot of people to hear my sound – my music.”

Jeff believes there’s an inherent qualitative difference at work—not only between MP3s and CDs, but between clicking a mouse and finding a record on the shelves of a good record store. These experiences are not mutually exclusive – they’re interdependent facets of music fandom, and equally important considerations for an independent musician in my position.

Even with the proliferation of websites and magazines paying attention to independent music these days, it remains difficult for independent musicians like Timmons to get exposure, regardless of how good they may be (or how successful they once were). Making the record freely downloadable removes the main barrier that exists between an artist and the world of potential listeners. And it means the world; the web’s reach is everywhere.

Finally, Jeff has this to say, “Only those not confident in their music will be intimidated by this.” Jeff would like everyone to please enjoy the record. Everything else is secondary.

Jeff has this special message to his friends and fans in Atlanta:

Hi Atlanta,

I just wanted to thank all my friends and fans for their support over the years, and with this new free album giveaway. My media ties in the Atlanta have been a major factor and support system throughout this process.

I am trying to set up a show or concert in your area soon. You can help me out by contacting the folks at Q100, and letting them know there is a demand. As always, your excitement and love for me is greatly appreciated.

See you soon,



Jeff is inviting everyone to a night of music and fun at the Blue Martini Lounge in Orlando, Florida, December 2nd, 2009 8:00 p.m.

Jeff wants to share his passion for music as he holds his first show to launch the long anticipated new project. Jeff will be meeting and holding a private show for the VIP’s and a second performance for the public.

“This is really my first show launching my "free" music to support a new project that I'm very proud of. I would love to share the experience with as many as possible.” Jeff concludes.

For more information please contact :

Susan Latshaw

The Blue Martini Lounge
4200 Conroy Rd
Orlando, FL 32839
(407) 447-2583