Showing posts with label wendys. Show all posts
Showing posts with label wendys. Show all posts

Monday, August 19, 2013

The Hit Of The Summer: Nick Lachey's Final Love Song to Wendy's Pretzel Bacon Cheeseburger

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DUBLIN, Ohio, Aug. 19, 2013 /PRNewswire/ -- Multi-platinum recording artist and television personality Nick Lachey is serenading his summer love interest – Wendy's® Pretzel Bacon Cheeseburger. Wendy's released the finale video of its #PretzelLoveSongs digital campaign, starring Lachey, today on Facebook.
The love song extraordinaire croons the ultimate mash-up of three American loves—pretzel, bacon and cheeseburger, choosing the most passionate #PretzelLoveSongs posts by fans.
"Our fans are the stars, directors and writers of #PretzelLoveSongs," said Craig Bahner, Wendy's chief marketing officer. "Consumers' viral outpouring for the Pretzel Bacon Cheeseburger drove our inspiration for these entertaining videos."

Wendy's Pretzel Bacon Cheeseburger captured consumers' hearts—and passion—when introduced nationwide in July. To celebrate the love, Wendy's turned fans' heart-felt social media posts into song lyrics through a five-part video series. 


The entire video series gives an over-the-top homage to love song music videos of the past, with exaggerated theatrics, emotion and backdrops. Lachey's finale video is no exception. It is complete with a bed of rose petals, extended gazes into the camera, and falling rain. Lachey proves that Wendy's Pretzel Bacon Cheeseburger is the one and only cheeseburger of his eye.


"I've had a blast turning Pretzel Bacon Cheeseburger fans' social media love into lyrics," said Lachey. "Fans' love inspired one of the most fun music videos I've been a part of – and this cheeseburger is deserving of every accolade."
#PretzelLoveSongs Success
Wendy's Pretzel Love Songs digital campaign is one of the most successful in Wendy's history and has amplified consumers' love for one of the most popular quick-service restaurant offerings of the year. To date, more than 80 million people in the U.S. have seen the #PretzelLoveSongs campaign.

Monday, July 22, 2013

Wendy's Pretzel Love Songs Launch Event with Nick Lachey!

Saturday, July 13, 2013

Here’s Nick Lachey Singing a Love Song to Wendy’s New Pretzel Bacon Cheeseburger, For Reasons



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nicklachey
As far as ‘90s boy band heartthrobs are concerned, Nick Lachey wasn’t high up on the adolescent food chain. I vaguely remember him being married to Jessica Simpson, but I also couldn’t name any 98 Degrees songs off the top of my head. So is it any wonder Wendy’s pinged Lachey – over, say, Justin Timberlake – to croon over its newest summertime menu offering, the Pretzel Bacon Cheeseburger? Sadly, not really. But does that mean you’ll be any less jealous of a burger once you’re finished reading this post? Sadly, not really.
Wendy’s newest marketing campaign asked customers to tweet about the new burger using the tag “#PretzelLoveSongs”. Their brilliant lyrics (listed below) were then compiled into an ooey-gooey love ballad sung by the 98 Degrees frontman himself.
A short clip of Lachey’s soundcheck from a performance on Monday has made its way around the interwebs, reminding more than enough people why we ever cared about 98 Degrees in the first place.
Check out some of our favorite #PretzelLoveSongs lyrics ]and try not to secretly wish you were a burger right now, because swoon.

Nick Lachey On Becoming A Dad, Recording A Lullaby Album, Turning 40 And Reuniting With 98 Degrees

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By Leena Tailor













Nick Lachey recently dropped the new 98 Degrees record "2.0," hit the road with New Kids on the Block and Boyz II Men for The Package Tour and has hosting duties on new NBC series "The Winner Is" and just saw a fourth season of "The Sing-Off" greenlit for later this year – but Lachey says becoming a new dad which is his greatest achievement.
In fact, the 39-year-old pop star was so moved by fatherhood that he squeezed in making a solo lullaby record "A Father's Lullaby'.
HuffPost Canada Music chatted to Nick about reuniting with 98 Degrees, why he loves Canada and fatherhood – from the highs of breakfast bonding with infant Camden, to having to watch his TV host wife Vanessa suffer baby blues.
Camden is gorgeous! Did you always plan to make a lullaby record?
I hadn't considered it but when I found out we were pregnant you start to experience all these emotions and feelings and for me music has always been the place to express that. I'd never heard about a guy doing a lullaby record, so I did some research, reached out to Fisher Price and here we are.
You've spent most of your career singing love songs. How was this different?
Making this record was a lot different to a pop record. The goal of a lullaby record is to soothe and put to sleep, so you have to simplify everything. It's actually hard to sing that softly and gently!
Do you sing Camden to sleep?
Every time I put him down, I sing a song I wrote the melody to when he was in the womb. I used to hum to him, then after he was born I wrote the lyrics. It's called "Sleepy Eyes."
What's your favourite song on the record?
"Father's Lullaby' because the two most important men in my life are my dad and son and that song's about passing on a lullaby that my dad used to sing to me, to Camden. One day he'll sing it to his kid. It's about the love and tradition passed down from father to son, so it's a special song.
How is love for a child different?
It's just all-encompassing. You would do anything for your children – not that you wouldn't for your wife or someone else you love but there's a sense of protectiveness and responsibility that comes with your child which you don't feel in any other relationship. He has changed my life in every possible way.
What's the most rewarding part of fatherhood?
When they start to recognise you and get excited when you enter the room. I go get him every morning and that expression when he looks up from his crib and has a big smile... He and I have breakfast together then get the paper. It's father-son time, which is really special
And the proudest moment?
Wow … the day he was born. Being there in the room, as part of the surreal experience of watching your son being born – I've never been more proud of my wife, our relationship and the beautiful product of that.
What's the biggest challenge?
Time! Being a parent is a 24-hour job and you have to delegate responsibility between the two of you and still make enough time for yourselves and your relationship.
The first child is a test to any relationship. How has becoming parents affected your marriage?
There are always challenges. Any couple will tell you that you have to consciously make time for one another. But the experience of bringing a life into the world and caring for him together has also brought us closer.
Vanessa recently spoke about suffering baby blues. What was that like from a father's perspective and how did you support her?
It's hard for a guy to fully understand – it was hard for her to even understand what was going on. Sometimes there are hormones and changes that you don't understand and it can be a little dodgy for awhile but you just have to support each other and that's what I tried to do … let her know I was there and that everything was going to be alright.
How would you describe her as a mother?
Fantastic! She's a natural. Being a mom is something she's always wanted to do, so she takes it very seriously, has done a ton of research and Camden adores her. He lights up when she walks in the room.
You've started a family during a super-busy time of your lives. How difficult is it juggling 98 Degrees' reunion with family life?
It can be challenging, but there's also something really satisfying about making it all work. The most important thing is my family, but it's also important to keep your identity and continue to work, so it's a good problem to have and one I've tried to embrace.
Will Vanessa and Camden join you on the road?
Yes. He changes so much everyday that I couldn't wrap my head around not being with him for so long, so they're going to come out for a little bit. I don't want to miss too much.
Especially at this age – he must be starting to develop a personality…
A ton of personality! And he's starting to crawl. I don't want to miss his first steps or his first "Dada'.
What was it like getting back on stage with 98 Degrees for the first time in over a decade?
Awesome. It didn't feel like it had been 12 years. It felt like just yesterday. Afterwards we agreed it was a blast and said, "Let's do more.' There's nothing like being on stage every night in front of fans who are so excited for you to be there.
Are you looking forward to playing Canada?
Canada is where 98 Degrees got our first gold record. In many ways it's where we started, so I have a lot of love for our Canadian fans – and what they meant and continue to mean to our group. We always have a blast there. I've also spent a lot of time in Vancouver for film projects. It's a great country with great fans and we're excited to go back!
A lot of older boy-banders say it's better being in the band when you're older and wiser. Would you agree?
Yeah – when you're successful the first time around it can be overwhelming. You're on this rollercoaster ride and don't necessarily stop and appreciate what's going on. We're all approaching this second go-around with a lot more perspective. We recognize we're incredibly blessed to do what we're doing and we're cherishing every moment. It's great to be able to come back and do it at a more mature age.
Looking back at being in the band in your twenties – what was the hardest part?
The schedule! We were all over the place and would be so fired up or so exhausted we didn't have a moment to appreciate what was going on. In hindsight I can, but I wish I enjoyed it more while it was happening.
So apart from your recent words of wisdom to avoid dating Taylor Swift… what's your advice to the latest wave of boy-banders?
Ha! I would say enjoy the moment. Don't get so caught up in the pressure or schedule that you don't enjoy what's going on.
You're in an awesome place right now both personally and professionally. When you look back, what's been the biggest challenge?
The self-doubt. Once you convince yourself you can do something, you can do anything you want. Then it becomes an adventure you're happy to be on. But it took awhile and a lot of nerve for me to move to L.A. and try to become a musician. Those early struggles were the hardest part.
How would you sum up your life as you approach the big 4-0?
I feel incredibly-blessed with the things that have happened and the position I'm in. The second chapter of my life is about raising a great family and enjoying the moments I share with them. The first part of my life was about me and doing things I wanted to do. Now it's more about giving them what they need and want.

Nick Lachey on 98 Degrees, fatherhood and love tweets

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by CBS News
Nick Lachey on 98 Degrees, fatherhood and love tweets

LOG ANGELES -- Nick Lachey: Member of 98 Degrees, host of "The Sing-Off," a new father and a singer of tweets?
The last part of that sentence may have some people scratching their heads, but Lachey was in Manhattan on Monday singing a love song to a pretzel -- to the tune of tweets and Facebook posts. He helped launch Wendy's new menu item: a pretzel bacon cheeseburger. Apparently, the response to Wendy's new concoction was so positive, people started referring to it as a "love-fest," Lachey said.
"I actually took some tweets and social posts and turned them into an original song," said Lachey, who sang followers' tweets about the burger on Monday -- a love song, if you will. So, does he like the burger? "I'm a big pretzel guy, so I'm a little biased," said Lachey. Throughout the summer, the fast-food chain will post videos of Lachey's performances.
But this summer, Lachey, 39, will spend most of his time putting his efforts toward a different type of performance; since May, he's been out with thereunited 98 Degrees on "The Package Tour," which also features New Kids on the Block and Boyz II Men.
"It's been a crazy, crazy year -- all in the best possible ways," said Lachey, who added that going "out there in front of 19,000 screaming women every night" has been "a lot of fun." He said, "I have an enormous amount of respect for those two legendary groups. It's an honor for our group to be on the stage with them."
Although the boy groups have a lot going on while on the road, they still manage to squeeze in some time to actually hang out. "Everyone gets along. We went out bowling last week in Milwaukee on our off day. We do all get along really, really well, which is a positive. It's not always like that," said Lachey.
And this marks 98 Degrees' first major tour since taking a hiatus in 2002. To coincide with the outing, 98 Degrees released the new album, "2.0," this past spring, featuring songs written by Bruno Mars and Ne-Yo, as well as from 98 Degrees members themselves.
What happens next is unclear.
"We kind of left that open-ended," Lachey told CBSNews.com. "We have a new record and have been enjoying the tour. Everybody has other stuff that they're doing as well...I think we're back for the indefinite future. We really enjoyed getting back in the studio together and touring together. It would be a shame to be done after this. So I can't imagine that would be the case. I'm not sure exactly what the next step would be -- whether it would be another tour or another album...the band as it were is very much back together."
Once the tour wraps in August, Lachey will return as host of NBC's a cappella singing competition, "The Sing-Off," with Jewel, Shawn Stockman and Ben Folds as judges.
"Jewel being a part of the show is great. She's an incredible songwriter and singer -- and a very, very talented musician," Lachey said. "I think she's going to bring a lot. We also have a new executive producer -- Mark Burnett -- who's one of the best in the business. To be honest, I'm not sure how his being involved will change things, but I know it will change things...It will be interesting to get a fresh take on what the show should be -- and moving forward, how it changes."
And when he's not busy shooting the show or on the road, Lachey is on daddy duty. He and his wife, Vanessa, welcomed their first child last fall: a son named Camden.
"I've learned to hold on for dear life and hope for the best," Lachey joked about fatherhood. "No, really it's an amazing journey and it truly is a journey. Every day there's something new and different that he's doing or that's happening. I've just learned to enjoy every moment for what it is and take it all in. It's been an amazing ride so far truly, and it's only just started."

Nick Lachey's Son Has 'A Flair For The Dramatic' Like Mom

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By Jocelyn Vena 

Lachey opens up to MTV News about baby Camden and how being a dad is the 'most incredible experience.'



Among Nick Lachey's myriad of day jobs, the 98 Degrees singer/TV host/member of the Package Tour just might place dad at the top of his list.
Since wife Vanessa Minnillo gave birth to their son, Camden, last September, he's been relishing in all the highlights of fatherhood, including his first Father's Day and the milestone he's pretty sure took place during it.



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"I'm convinced he said 'dada' for the first time on Father's Day. I have witnesses. It happened," he told MTV News. "The kid is smart. He saved it for the big moment. He's got a flair for the dramatic. He takes after his mom."

While Camden may have inherited Vanessa's "flair for the dramatic," together the parents are passing along their love for music to their 10-month-old. Earlier this year, Lachey recorded a lullaby album, A Father's Lullaby, which he released back in March in honor of his little bundle of joy.

"He gets the live version. Music's a big thing in our house. Both Vanessa and I are big music lovers. Singing to him is a big thing," he explained. "I wake him up every morning [and] sing to him. I put him down for naps [and] sing to him. She puts him down at night and sings to him. We all have our own special song that we share to him.

"There's one that I used to hum before he was even born and it's called 'Sleepy Eyes' and it's one on the record," he continued. "And that's the one I sing to him every night when I put him down [to sleep]. So at least in my mind, it's his favorite."

Lachey and Minnillo joined the celebrity parents club last fall and a slew of new A-listers took up membership in it last month, including Channing Tatum and wife Jenna Dewan-Tatum, as well as Lachey's former gal pal,Kim Kardashian and beau Kanye West. But, if they're looking for any advice, he's not the guy they should call on.
"The best advice I got, as far as getting advice, is don't give advice. Every parent is different. Every child is different and kind of the fun of the whole thing is figuring out what the heck works with your kid. You figure it out 'cause you have to," he said. "I think parenting is the most incredible experience I've ever been through. It'll change your life."

Nick Lachey Finds Work Shilling For Wendy's

What Song Does Nick Lachey Sing To Get His Son, Camden, To Sleep?

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By Valerie Nome

Nick-Lachey


After Nick Lachey hits the stage tonight with 98 Degrees in San Jose, Calif., as part of The Package Tour, he’ll have no worries about getting his ten-month-old son Camden to go down for the night.

“Singing to him calms their nerves,” he tells me in NYC during a Toys R Us event promoting his album A Father’s Lullaby. “We use a combination of—we call it the three S’s. Swaddle, story and then singing. Just setting the mood for winding down, chilling out. I think they take their cue from you, so he hears a song, and he knows it’s time to start getting into sleep mode.”



What’s his favorite bedtime ballad?
“I like to think it’s a song called Sleepy Eyes that I used to hum to him before he was born, and when he was born,” he says. “I actually wrote lyrics to it, and that’s ‘our’ song. When I put him down at night, that’s the song I sing to him. At least in my mind, that’s his favorite.”
Since Nick is the singer, that means a little less work for wife Vanessa!

Pick up the OK! on newsstands now for Nick’s OK! Interview.  The cover line is: “The Truth About Baby North: Kim’s Sisters Tell All.”  Also catch Nick on The Package Tour with New Kids On The Block and Boyz II Men through Aug. 4, and hosting The Winner Is, which airs Thursdays at 9 p.m. ET on NBC.

Diaper Duty Gets, Well, Dirty With Nick Lachey

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By 



Nick Lachey is not afraid to get down and dirty when it comes to his son.
The 98 Degrees frontman got his first taste of fatherhood on September 12, 2012, when he and his wife, Vanessa Minnillo, welcomed Camden John. Lachey, 39, already feels confident about certain aspects of his new role.
"I change a wicked diaper," he tells omg! at the launch of the #PretzelLoveSongs campaign promoting the new Pretzel Bacon Cheeseburger at Wendy's. "I have never been afraid with a diaper change."
But that wasn't always the case. The current host of NBC's "The Winner Is" laughed as he recalled a tough time at the beginning.
"There was one early, early, early [diaper] change when he was doing it both ways and stuff was flying. We were trying to hold it all together," he said. " I think every parent has that story – until you learn what to anticipate and how to anticipate it, you are going to get caught occasionally."
Lachey promised his diaper-changing skills have gotten much better these days, but it takes two to tango. Ever the sweetheart, Nick didn't shy away from giving his Vanessa a nod of approval for her skills with the Pampers.
"She has done more of them — I'll give her credit there. But I can hold my own. She is quicker than me though," he confessed. "In a race, I'd lose, but in terms of quality of diaper application, I am pretty confident."
One place where Lachey is a winner is onstage. The crooner – along with the rest of 98 Degrees – is currently part of The Package Tour with New Kids on the Block and Boyz II Men. And, yeah, that's in addition to hosting the reality competition show on NBC, promoting his new album of lullabies, and singing tweets (seriously) in honor of that new burger at Wendy's.

Wednesday, July 10, 2013

Nick Lachey on Playing a Comeback Tour (and Sometimes Forgetting His Own Lyrics)

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nick-lachey-DOVE-SHORE

Between his successful ’90s boy-band comeback tour with New Kids on the Block and Boyz II Men, a new album of lullabies written for his 10-month-old son, Camden, and various TV hosting gigs, 98 Degrees frontman Nick Lachey is one busy man. But the 39-year-old ex-heartthrob found a few minutes to talk with TIME…

TIME: So where do you find any free time these days, with the Package Tour and all the other projects you have going on?
NICK LACHEY: It’s been a busy summer, but, obviously, that’s a good thing in our business. We did a concert last night in San Francisco. I flew the red-eye in, and I’m here [in New York] today, and then we have a concert tomorrow in Seattle. But it’s all stuff I love; you pick things that you enjoy doing. I’m having a lot of fun here [doing a stint for Wendy's], and I’m having a great time with the tour.
What’s been the best thing about being on tour with your ex-bandmates for the first time in 12 years?
The opportunity to go on stage every night and sing in front of 16,000 screaming women. It’s not a hard sell when you’re in a boy band to be a part of something like this. Boyz II Men was a group we idolized as we were coming up and trying to get discovered, so now, to be able to share the stage with them, it’s a surreal honor. They do an incredible, incredible job. They still got it, you know?
Is there a lot of male bonding backstage?
Everyone’s really, really busy. We see each other every day, but we don’t really get to spend a ton of time, to be honest with you. Sometimes we’ll have after-parties though, and we’ll hang out. But I will say this: Tours aren’t always the sweetest situations, but in this one, there is absolutely no ego involved. All the groups get along great, and we really enjoy each other, so I’m very thankful that this is one of those tours that doesn’t feel like work.
What’s it like to have your wife and very young son join you on tour? 
Vanessa and Camden came out for the first three weeks of tour, and right now [his bandmate and brother, Drew Lachey's] wife and two kids are out with us. We’re kind of staggering the families. I think Vanessa and Camden will come out again towards the end of the tour. It was definitely fun to have them out there. It was a different kind of tour, one we were able to share with our families. But, in a lot of ways, I think it makes it even more special to be able to do it this way, and to go through all these experiences with your family, so it’s very, very cool.
What are some of your pre-show rituals?
We do a rally cry. We had an incident at the beginning of the tour where someone forgot the name of the city, and called Ottawa, Montreal. It didn’t go over so well. So now, before each show, we all come together and put our hands together, like a team, and go, “1, 2, 3, Milwaukee!” or “1, 2, 3, whatever-city-we’re-in!” Now, we all remind ourselves before we go on stage where we’re at.
Speaking of forgetting things, I heard that you sometimes forget your own lyrics.
This is true, this is true. I’ve been known to do that.
Any funny stories to share about that?
It’s never really a funny story when that happens!
But you laugh at yourself, right?
Yeah, yeah. I’ve definitely done that before, but I’ve always managed to somehow maneuver my way into getting it out, one way or the other. I switch a verse here, I do a little improv. But that’s what makes it live, you know what I mean? That’s the beauty of doing things live. You never know what’s going to happen.
Back to your family: I’m curious where your son’s name, Camden, comes from.
We actually thought we were going to name him Colin. That was always a name I had in my head. But Vanessa decided—I guess she never really liked the name, she just didn’t have the heart to tell me—one day she said, “I really don’t want to name him Colin.” But I liked “C.J.,” and we wanted his middle name to be John, after my dad, so I said we have to find another “C” name. And every time we would go to the obstetrician’s office, we would pass Camden Drive, in Beverly Hills, so we said, “What about Camden?” I thought, Oh, that’s cool, I’ve never heard of anybody named Camden.
You’re doing this campaign right now where you’re singing love songs for pretzel cheeseburgers. How’d you decide to get involved in that?
Well, I’m a huge fan of pretzels. Plus, Wendy’s is an Ohio company, and I’m from Cincinnati. So this whole project felt very, very organic to me. We’re actually putting together a series of videos on Wendy’s Facebook page where I’ll be improvising songs based off peoples’ tweets.
So you’ll be playing a bit of a comedian role, since you’re improvising songs, right?
Well, I think I’m a funny guy regardless!


Read more: http://entertainment.time.com/2013/07/10/nick-lachey-on-playing-a-comeback-tour-and-sometimes-forgetting-lyrics/#ixzz2YhGb9S1A

Nick Lachey sings love song about Wendy’s Pretzel Bacon Cheeseburger

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Wendy’s social media campaign turns fans’ tweets about new Pretzel bun burger into love songs. Nick Lachey performed at NYC launch party at Wendy’s on West 34th St.


Former 98 Degrees singer Nick Lachey described the burger in his lyrics as “everything glorious in one sandwich.”


Nick Lachey is singing about a new love interest these days — Wendy's Pretzel Bacon Cheeseburger — and it was love at first bite.
The former 98 Degrees singer’s music career is on a roll ... literally. He’s teamed up with Wendy's to host the Pretzel Love Songs Event, an official launch party for the summertime-only Pretzel Bacon Cheeseburger held at the West 34th St. location in New York City on Monday night.

"When Wendy's introduced the new sandwich, I think the response was so positive they referred to it as a ‘love fest,’ and I thought, ‘What better way to get all these sentiments out than through a series of love songs?’" Lachey told the Daily News. "Throughout my career, I've been known to sing love songs, so that's kind of where I came into this whole thing. It's just a fun project. I've obviously never had the opportunity to write a song about a Pretzel Bacon Cheeseburger before, so I thought, ‘What the heck?’ Let’s take the opportunity and have some fun with it," he said of the original song he wrote based on Tweets from fans using the hashtag #PretzelLoveSongs.

The new cheeseburger, which capitalizes on a growing pretzel bun trend, costs $4.97.

NEILSON BARNARD/GETTY IMAGES FOR WENDY'S

The new cheeseburger, which capitalizes on a growing pretzel bun trend, costs $4.97.

Wendy’s campaign invites customers to confess their love for the Pretzel Bacon Cheeseburger with the hashtag #PretzelLoveSongs on social media sites Twitter and Facebook. Wendy's will then turn the most creative posts into love song lyrics to be performed by professional vocalists and musicians like Lachey and posted as videos on Wendy’s Facebook page.

Nick Lachey is no picky eater, he confessed.

Following the sizzling serenade, Lachey performed more conventional love songs like “I Do (Cherish You)” and "This I Swear," the theme song from his 2003 MTV reality show, "Newlyweds."
"I did not write that one about a bacon cheeseburger, but maybe I should have,” he joked.
"It's fun. It's not like we're winning Grammys here tonight, but it was a fun project to do and certainly a great way to kick off this great sandwich.”


Tuesday, July 9, 2013

Wendy's Pretzel Love Songs Event With Nick Lachey

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Nick Lachey - Nick Lachey Attends a Wendy's Pretzel EventNick Lachey - Nick Lachey Attends a Wendy's Pretzel Event
Nick Lachey - Nick Lachey Attends a Wendy's Pretzel EventNick Lachey - Nick Lachey Attends a Wendy's Pretzel Event
Nick Lachey - Nick Lachey Attends a Wendy's Pretzel Event
Nick Lachey - Nick Lachey Attends a Wendy's Pretzel Event
Nick Lachey - Nick Lachey Attends a Wendy's Pretzel Event