Showing posts with label pretzel bacon burger. Show all posts
Showing posts with label pretzel bacon burger. Show all posts

Monday, August 19, 2013

The Hit Of The Summer: Nick Lachey's Final Love Song to Wendy's Pretzel Bacon Cheeseburger

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DUBLIN, Ohio, Aug. 19, 2013 /PRNewswire/ -- Multi-platinum recording artist and television personality Nick Lachey is serenading his summer love interest – Wendy's® Pretzel Bacon Cheeseburger. Wendy's released the finale video of its #PretzelLoveSongs digital campaign, starring Lachey, today on Facebook.
The love song extraordinaire croons the ultimate mash-up of three American loves—pretzel, bacon and cheeseburger, choosing the most passionate #PretzelLoveSongs posts by fans.
"Our fans are the stars, directors and writers of #PretzelLoveSongs," said Craig Bahner, Wendy's chief marketing officer. "Consumers' viral outpouring for the Pretzel Bacon Cheeseburger drove our inspiration for these entertaining videos."

Wendy's Pretzel Bacon Cheeseburger captured consumers' hearts—and passion—when introduced nationwide in July. To celebrate the love, Wendy's turned fans' heart-felt social media posts into song lyrics through a five-part video series. 


The entire video series gives an over-the-top homage to love song music videos of the past, with exaggerated theatrics, emotion and backdrops. Lachey's finale video is no exception. It is complete with a bed of rose petals, extended gazes into the camera, and falling rain. Lachey proves that Wendy's Pretzel Bacon Cheeseburger is the one and only cheeseburger of his eye.


"I've had a blast turning Pretzel Bacon Cheeseburger fans' social media love into lyrics," said Lachey. "Fans' love inspired one of the most fun music videos I've been a part of – and this cheeseburger is deserving of every accolade."
#PretzelLoveSongs Success
Wendy's Pretzel Love Songs digital campaign is one of the most successful in Wendy's history and has amplified consumers' love for one of the most popular quick-service restaurant offerings of the year. To date, more than 80 million people in the U.S. have seen the #PretzelLoveSongs campaign.

Monday, July 22, 2013

Wendy's Pretzel Love Songs Launch Event with Nick Lachey!

Saturday, July 13, 2013

Here’s Nick Lachey Singing a Love Song to Wendy’s New Pretzel Bacon Cheeseburger, For Reasons



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nicklachey
As far as ‘90s boy band heartthrobs are concerned, Nick Lachey wasn’t high up on the adolescent food chain. I vaguely remember him being married to Jessica Simpson, but I also couldn’t name any 98 Degrees songs off the top of my head. So is it any wonder Wendy’s pinged Lachey – over, say, Justin Timberlake – to croon over its newest summertime menu offering, the Pretzel Bacon Cheeseburger? Sadly, not really. But does that mean you’ll be any less jealous of a burger once you’re finished reading this post? Sadly, not really.
Wendy’s newest marketing campaign asked customers to tweet about the new burger using the tag “#PretzelLoveSongs”. Their brilliant lyrics (listed below) were then compiled into an ooey-gooey love ballad sung by the 98 Degrees frontman himself.
A short clip of Lachey’s soundcheck from a performance on Monday has made its way around the interwebs, reminding more than enough people why we ever cared about 98 Degrees in the first place.
Check out some of our favorite #PretzelLoveSongs lyrics ]and try not to secretly wish you were a burger right now, because swoon.

Nick Lachey on 98 Degrees, fatherhood and love tweets

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by CBS News
Nick Lachey on 98 Degrees, fatherhood and love tweets

LOG ANGELES -- Nick Lachey: Member of 98 Degrees, host of "The Sing-Off," a new father and a singer of tweets?
The last part of that sentence may have some people scratching their heads, but Lachey was in Manhattan on Monday singing a love song to a pretzel -- to the tune of tweets and Facebook posts. He helped launch Wendy's new menu item: a pretzel bacon cheeseburger. Apparently, the response to Wendy's new concoction was so positive, people started referring to it as a "love-fest," Lachey said.
"I actually took some tweets and social posts and turned them into an original song," said Lachey, who sang followers' tweets about the burger on Monday -- a love song, if you will. So, does he like the burger? "I'm a big pretzel guy, so I'm a little biased," said Lachey. Throughout the summer, the fast-food chain will post videos of Lachey's performances.
But this summer, Lachey, 39, will spend most of his time putting his efforts toward a different type of performance; since May, he's been out with thereunited 98 Degrees on "The Package Tour," which also features New Kids on the Block and Boyz II Men.
"It's been a crazy, crazy year -- all in the best possible ways," said Lachey, who added that going "out there in front of 19,000 screaming women every night" has been "a lot of fun." He said, "I have an enormous amount of respect for those two legendary groups. It's an honor for our group to be on the stage with them."
Although the boy groups have a lot going on while on the road, they still manage to squeeze in some time to actually hang out. "Everyone gets along. We went out bowling last week in Milwaukee on our off day. We do all get along really, really well, which is a positive. It's not always like that," said Lachey.
And this marks 98 Degrees' first major tour since taking a hiatus in 2002. To coincide with the outing, 98 Degrees released the new album, "2.0," this past spring, featuring songs written by Bruno Mars and Ne-Yo, as well as from 98 Degrees members themselves.
What happens next is unclear.
"We kind of left that open-ended," Lachey told CBSNews.com. "We have a new record and have been enjoying the tour. Everybody has other stuff that they're doing as well...I think we're back for the indefinite future. We really enjoyed getting back in the studio together and touring together. It would be a shame to be done after this. So I can't imagine that would be the case. I'm not sure exactly what the next step would be -- whether it would be another tour or another album...the band as it were is very much back together."
Once the tour wraps in August, Lachey will return as host of NBC's a cappella singing competition, "The Sing-Off," with Jewel, Shawn Stockman and Ben Folds as judges.
"Jewel being a part of the show is great. She's an incredible songwriter and singer -- and a very, very talented musician," Lachey said. "I think she's going to bring a lot. We also have a new executive producer -- Mark Burnett -- who's one of the best in the business. To be honest, I'm not sure how his being involved will change things, but I know it will change things...It will be interesting to get a fresh take on what the show should be -- and moving forward, how it changes."
And when he's not busy shooting the show or on the road, Lachey is on daddy duty. He and his wife, Vanessa, welcomed their first child last fall: a son named Camden.
"I've learned to hold on for dear life and hope for the best," Lachey joked about fatherhood. "No, really it's an amazing journey and it truly is a journey. Every day there's something new and different that he's doing or that's happening. I've just learned to enjoy every moment for what it is and take it all in. It's been an amazing ride so far truly, and it's only just started."

Nick Lachey's Son Has 'A Flair For The Dramatic' Like Mom

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By Jocelyn Vena 

Lachey opens up to MTV News about baby Camden and how being a dad is the 'most incredible experience.'



Among Nick Lachey's myriad of day jobs, the 98 Degrees singer/TV host/member of the Package Tour just might place dad at the top of his list.
Since wife Vanessa Minnillo gave birth to their son, Camden, last September, he's been relishing in all the highlights of fatherhood, including his first Father's Day and the milestone he's pretty sure took place during it.



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"I'm convinced he said 'dada' for the first time on Father's Day. I have witnesses. It happened," he told MTV News. "The kid is smart. He saved it for the big moment. He's got a flair for the dramatic. He takes after his mom."

While Camden may have inherited Vanessa's "flair for the dramatic," together the parents are passing along their love for music to their 10-month-old. Earlier this year, Lachey recorded a lullaby album, A Father's Lullaby, which he released back in March in honor of his little bundle of joy.

"He gets the live version. Music's a big thing in our house. Both Vanessa and I are big music lovers. Singing to him is a big thing," he explained. "I wake him up every morning [and] sing to him. I put him down for naps [and] sing to him. She puts him down at night and sings to him. We all have our own special song that we share to him.

"There's one that I used to hum before he was even born and it's called 'Sleepy Eyes' and it's one on the record," he continued. "And that's the one I sing to him every night when I put him down [to sleep]. So at least in my mind, it's his favorite."

Lachey and Minnillo joined the celebrity parents club last fall and a slew of new A-listers took up membership in it last month, including Channing Tatum and wife Jenna Dewan-Tatum, as well as Lachey's former gal pal,Kim Kardashian and beau Kanye West. But, if they're looking for any advice, he's not the guy they should call on.
"The best advice I got, as far as getting advice, is don't give advice. Every parent is different. Every child is different and kind of the fun of the whole thing is figuring out what the heck works with your kid. You figure it out 'cause you have to," he said. "I think parenting is the most incredible experience I've ever been through. It'll change your life."

Nick Lachey Finds Work Shilling For Wendy's

Diaper Duty Gets, Well, Dirty With Nick Lachey

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By 



Nick Lachey is not afraid to get down and dirty when it comes to his son.
The 98 Degrees frontman got his first taste of fatherhood on September 12, 2012, when he and his wife, Vanessa Minnillo, welcomed Camden John. Lachey, 39, already feels confident about certain aspects of his new role.
"I change a wicked diaper," he tells omg! at the launch of the #PretzelLoveSongs campaign promoting the new Pretzel Bacon Cheeseburger at Wendy's. "I have never been afraid with a diaper change."
But that wasn't always the case. The current host of NBC's "The Winner Is" laughed as he recalled a tough time at the beginning.
"There was one early, early, early [diaper] change when he was doing it both ways and stuff was flying. We were trying to hold it all together," he said. " I think every parent has that story – until you learn what to anticipate and how to anticipate it, you are going to get caught occasionally."
Lachey promised his diaper-changing skills have gotten much better these days, but it takes two to tango. Ever the sweetheart, Nick didn't shy away from giving his Vanessa a nod of approval for her skills with the Pampers.
"She has done more of them — I'll give her credit there. But I can hold my own. She is quicker than me though," he confessed. "In a race, I'd lose, but in terms of quality of diaper application, I am pretty confident."
One place where Lachey is a winner is onstage. The crooner – along with the rest of 98 Degrees – is currently part of The Package Tour with New Kids on the Block and Boyz II Men. And, yeah, that's in addition to hosting the reality competition show on NBC, promoting his new album of lullabies, and singing tweets (seriously) in honor of that new burger at Wendy's.