Monday, June 11, 2012

Choir TV show halted


Written by
John Kiesewetter

They’ve stopped the music. The one-hour national TV special about Cincinnati’s World Choir Games has been canceled.
Organizers had announced in March that presenting sponsor Procter & Gamble would fund an ABC Family channel program in August showcasing “the excitement of this once-in-a-lifetime event.”
But a TV show after the July 4-14 global music competiton became expendable as organizers juggled priorities to fit their $9-million budget. About 15,000 people from 60 countries are expected here next month.
“Complex events such as the World Choir Games require difficult choices,” said Nick Vehr, managing director of the games.
“Directing resources into the management and promotion of the event rather than the production of a TV special was determined to be the best allocation of our resources,” said Vehr, president of Vehr Communications downtown.
“In these final days before it begins, all energy and resources are devoted to delivering the event our visiting choirs and our region expects,” he said.