Monday, April 21, 2008

Drew Lachey welcomes you to a virtual dog park


Should your dog be on Times Square?

Drew Lachey and his German shepherd, Luka, have teamed up with Purina Dog Chow to help turn Times Square into a virtual dog park.

Through April 28, dog lovers can go to to upload a favorite photo of their dog (or dogs) to create the nation's largest virtual dog park.

On June 19, valid photos will be featured on the Reuters/NASDAQ Digital Tower Billboards in Times Square. The digital displays also will be simulcast on the Purina Dog Chow virtual online dog park at so you don't need to be at Times Square to see your dog.

If you register with Long Live Your Dog, you can take part in a chance to win a five-day, four-night getaway to New York City with a guest and your dog.

Dog lovers also can send customized voice messages from Lachey through a viral voice message to family and friends.

Real-life dog parks will also benefit, as Dog Chow is creating a dog park grant program. Up to $40,000 will be given away to provide funding for maintenance and upkeep of dog-friendly and off-leash areas.

For more information, check out the Web site.