He plays off every artist’s penultimate goal. “It’s an exhilarating feeling to be in charge and in control over your own musical career.” But to Jeff, a founder and former member of the once Grammy-nominated band 98 Degrees, reaching that point in his life his did not come easy or without some sacrifices or challenges.
Almost a decade to date since the band had been on stage, Jeff Timmons, went to go on to release his self-produced first solo CD in 2004 entitled “Whisper That Way”. Since then, he had formed his own music label company. For someone who grew up in small town Massillon, Ohio, only had one thing in his mind when he travelled half across the country to pursue a dream, Jeff now has full control over singing, arranging, producing and collaborating with other artists. Making everything count, leaving no stone unturned – on his own, on his terms.
In August 2007, Jeff appeared on the VH1 Reality TV Show. An opportunity to work with fellow musicians, Chris Kirkpatrick of NSYNC, Bryan Abrams of Color Me Badd and Rich Cronin of LFO and the four-time Grammy award winning producer, Brian Michael Cox. “It was one of the best experiences of my life…as it really tested me.” Jeff further describes the experience saying, “It took me out of my comfort zone, which was what I truly needed at the time. I would do it again in a heartbeat.”
During this time too, there is a rising crescendo of anticipation on his upcoming second solo album. Mastering the craft of multi-tasking, he mixes beats, writes songs, and records along with focusing on all aspect of running his company – from the recording end to all points of distribution. This soft-spoken, mild-mannered, thirty-something talented musician/producer/songwriter is truly working hard and is trying to make this year the best year yet.
Joining the bandwagon of independent artist that is visible at the world wide of web, Jeff uses the power of various social networks on the internet. He runs his own grassroots online musical campaign turning to his fans opinions through blogging.
There is a brand new kind of Jeff Timmons music with a touch of that old-school Motown influence. It’s a hint of the renaissance-like producer quality of a Quincy Jones and that of a Smokey Robinson’s signature feminine falsetto to what is now the “in-thing” in the music industry. It’s the coalescence, if you will, of soul and rap. Still what stands out are two tracks that speak to love lost and love found, all laid gently over some good old love song harmonies, which 98 Degrees was known for. Overall, Jeff is that rare pop singer who can write lyrics filled with deep emotional feelings.
For those fans who have followed Jeff’s musical career for all of these years would agree that what makes this multi-facetted musician/producer/songwriter different from the rest of the pack is his uncanny ability to converse with his listeners through his lyrics. He has the gift not just to sing out to the audience and make a girl’s heart melt, but to make each song be a personal message to each of his listeners.
Jeff Timmons is preparing to launch a new non-traditional, multimedia distribution company called iamMedia. The company will be placing video display devices that offer products at check-out counters in ten's of thousands of places (POS) that do not traditionally sell CDs or other multimedia products. These display units will stream music videos, commercials, and other related content on their high-quality LCD screens; advertising the content available for sale in the display. Part of the streaming loop is also dedicated to commercials/advertising spots.
Some of the stores that iamMedia has targeted are: Circle K, 7-11, large grocery and supermarket chains like Kroger and SuperValue, convenience stores, truck stops, and anyplace people gather or stand and wait-in line. Research has shown that the amount of exposure that these units will receive is estimated to be in the billions of impressions per month.
iamMedia has entered into an agreement with Universal Music Group and will offer artists from the company's entire catalogue and repertoire in the display units. The estimated numbers of retail reach within the iamMedia scope numbers in the high tens of thousands of stores.
It’s one unique way to break new music, sell product, and incorporate advertising and sponsorship.
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