Showing posts with label lays potato chips. Show all posts
Showing posts with label lays potato chips. Show all posts
Monday, January 23, 2017
Get Your Pitch On! Lay's "Do Us A Flavor" Seeks America's Next Great Potato Chip Flavor
TV Personality and Multiplatinum Recording Artist Nick Lachey, Known for His Flavorful Personality, Helps Lay's Kick Off Do Us A Flavor: "The Pitch
Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, is once again giving people the chance at $1 million by bringing back the iconic "Do Us a Flavor" contest and asking fans for their flavor ideas and the story or inspiration behind them — all in a flavor-packed pitch. Helping Lay's celebrate the personalities behind the flavors is TV personality and multiplatinum recording artist Nick Lachey, known for his flavorful personality and love of local flavors and cuisines with his restaurant and bar in Cincinnati. Lachey, a fan of the "Do Us a Flavor" contest throughout the years, helped surprise the four finalists and award the winner in 2015.
In its fourth year, the latest installment of the contest - "The Pitch" - asks fans nationwide to simply "pitch" their best Lay's potato chip flavor ideas and the inspiration behind it through a photo, video and/or written description to bring the idea to life. Three mouth-watering finalist flavors will then be fully developed and brought to store shelves nationwide for America's vote, ultimately deciding which lucky flavor fan will take home the $1 million grand prize. Fans are encouraged to visit www.Lays.com to submit their flavor ideas.
"Our fans live flavorful lives, full of delicious tastes and rich personal experiences, which have translated to interesting and innovative chip flavor ideas throughout the years," said Jeannie Cho, vice president of marketing, Frito-Lay. "These incredible flavor ideas were created by everyday fans, each with their own flavorful story. This year, we're asking fans to pitch us their $1 million dollar flavor idea because we also want to see the flavor behind the flavor - we want to celebrate the people, passion and inspiration stories behind the flavor ideas that make it delicious."
To kick off this year's contest, the Lay's brand teamed up with Lachey and his brother Drew for a one-night-only event in New York City that involved some friendly sibling competition. To inspire submissions, the talented Lachey brothers held a "pitch-off" – bringing flavors to life on stage through song and dance.
"After meeting the four finalists from the last 'Do Us a Flavor' contest, I was able to see the passion that lies behind these delicious flavor submissions," said Lachey. "These ideas don't come out of thin air – everyone has a story to tell about how they were inspired and there are so many fun and creative ways to do that. With 'The Pitch,' fans now have the exciting chance to tell their stories like never before - they literally have the chance to pitch why their flavor should be the winner."
Now through March 19, fans can submit their flavor suggestions on www.Lays.com. To submit, fans will be asked to "pitch" their flavor idea through a video, photo and/or a written inspiration. Submissions will also include the flavor name, up to three ingredients and optional bag customization.
Similar to past years of "Do Us a Flavor," a judging panel made up of chefs, foodies and flavor experts will narrow down the semifinalists to three finalist flavors that will be fully developed by Frito-Lay's culinary experts and brought to market this summer. Once the finalist flavors are announced, it will be up to fans to vote and decide which flavor is worth $1 million. The winning flavor — as determined by fan votes — will be revealed in the fall. Semi-finalists will receive $10,000, and the two runner-up finalists will each win $50,000 in prize money. The grand prize winner will take home $1 million — to help make their life even more flavorful.
Brief Contest History
PepsiCo has held "Do Us a Flavor" contests in numerous countries with consumers suggesting millions of ideas for chip flavors around the world. In July 2012, the Lay's brand launched its first "Do Us A Flavor" contest in the U.S., which resulted in Lay's Cheesy Garlic Bread submitted by Karen Weber-Mendham, a children's librarian from Land O'Lakes, Wis., being selected as the first million-dollar winner. The contest returned to the U.S. for a second time in Jan. 2014, which resulted in Lay's Kettle Cooked Wasabi Ginger submitted by Meneko Spigner McBeth, a nurse from Deptford, N.J., as the second grand-prize winner. And in January 2015, the third installment began, which later crowned Lay's Southern Biscuits and Gravy the winner. The winning submission was from Hailey Green, a travel agent from Noblesville, Ind.
For more information and official contest rules, please visit www.Lays.com.
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.
Friday, August 21, 2015
Nick Lachey: “Great Ride” of Fatherhood Is “Just Starting” — Exclusive
There’s a lot going on in Nick Lachey’s life these days. Not only is the 98 Degrees singer father to two of the world’s cutest kids, but he also has his hands full with a new business. Nick and his brother Drew Lachey have opened a bar/restaurant in their hometown of Cincinnati named Lachey’s Bar and the entire process was captured by cameras for A&E’s reality show of the same name.
Wetpaint recently caught up with Nick while he was promoting the Lay’s “Do Us a Flavor” Contestand got the scoop on his new series, how well 6-month-old daughter Brooklyn is fitting in with mom Vanessa Lachey and 3-year-old brother Camden, and if there are any plans for baby number three!
Wetpaint: We’re excited to see you back on TV with Lachey’s Bar. What can you tell us the show?
Nick Lachey: It really covers the whole ride from conceptualizing it, planning it, designing it, opening it, and, ultimately, running it. We’re two guys who don’t really know much about the bar business and it was an eye-opening experience for us. We’re really excited to share that with the TV audience as we go through this thing.
Don’t they say you should never mix business with family?
Drew and I obviously worked together over the years in many different capacities be it 98 Degrees or another reality project so he and I are best friends and we have a good working relationship. But it is stressful because you certainly don’t want to lay an egg, as they say, in your hometown — especially when your family’s name is attached to it. We took it very seriously and that’s why we tried to be as involved as we could from beginning to end with every decision because we wanted to really respect who we are and what our vision was for the place.
How is being a dad to your daughter Brooklyn different than being a dad to Camden?
There’s just a connection a father has with a daughter that’s different from a son. I love them the same and there’s certainly not any more love there but it’s different; it’s a different connection that you have with a little girl. It’s exciting for me to experience that and all that comes with that. They’re both incredible, amazing kids and we’re truly blessed to have two great kids. It’s been a fun ride and it’s only just starting. There’s a lot more great stuff ahead with both of them.
What’s Brooklyn’s latest milestone?
She’s just the happiest kid, that’s the first thing I’ll say about her. She just smiles and laughs. She’s a super strong kid and can stand already. It also helps too when they have an older sibling and the younger one looks up to [him]. If Camden’s around then Brooklyn just stares at him and watches what he’s doing. She’s already starting to take cues from her big brother.
Do you and Vanessa have any plans for a third child?
No plans. You never know where that’s going to end up sometimes but right now we’re very happy with the two we have.
Thursday, August 20, 2015
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