Wednesday, February 13, 2008

Pop Superstar Nick Lachey Joins Hot Wheels(R) for Its 40th Anniversary Celebration to Unveil One-of-a-Kind Jeweled Car Commemorating the 4 Billionth H

Tuesday February 12, 9:00 am ET

Diamond-Encrusted Car Designed by Jeweler, Jason of Beverly Hills, Exclusively for Hot Wheels(R)

--(BUSINESS WIRE)--Hot Wheels®:


Hot Wheels(R), along with multi-platinum recording artist Nick Lachey, will unveil a custom jeweled, 1:64-scale Hot Wheels(R) car, designed by celebrity jeweler Jason of Beverly Hills. The car, the most expensive in Hot Wheels(R) history, was made in honor of the production of the 4 billionth Hot Wheels(R) vehicle and to celebrate the brand's milestone anniversary. The 18-karat white-gold car features more than 2,600 micro-pave set blue, white and black brilliant diamonds, weighing in at nearly 23 carats, and will be auctioned off later this year with proceeds being donated to Big Brothers, Big Sisters charity.


Friday, February 15, 2008

10:30 a.m.

**Media check-in at 10 a.m.**


Mattel Showroom

28 W. 23rd Street, 5th Floor

(Between Fifth Ave. and Sixth Ave.)


Nick Lachey, multi-platinum recording artist

Jason Arasheben, CEO and owner of Jason of Beverly Hills

Tim Kilpin, senior vice president, Mattel Boys division

Geoff Walker, vice president, Hot Wheels Marketing

Credentials are required in the Mattel showroom; RSVP for the event to:

Lauren Bennett,, 520-237-0221 (cell)

Michele Sturdivant, Mattel Toy Fair NY Showroom, 212-620-8551 or 212-620-8552

** Tours of Mattel Toy Fair showroom also can be scheduled upon request **