Nick Lachey Christens Justin Jeffre’s Mobile Communication Unit
Sunday, October 21, 2007
Posted by The Dean of Cincinnati
Nick Lachey came to town yesterday to “christen” the Jeffre for Council’s Mobile Communication Unit (MCU), the newest innovation in political campaigning. The MCU is a graphically enhanced bookmobile that can be strategically deployed to distribute political messages and campaign information in an interactive, multimedia, street-level fashion.
Lachey used a bottle of OTR Ale to christen the MCU, kicking off the Justin Jeffre 52-Neighborhood Tour. The MCU will be used to give presentations of Jeffre’s “Comprehensive Neighborhood Rescue Plan”—a non-partisan effort through collaboration with Libertarian candidate Michael Earl Patton.
“A digital revolution and wireless technology allow for more efficient means of communication,” said Jeffre. The MCU is part of Jeffre’s new vision. “We need to move beyond name recognition. Instead of drawing attention to our names, we need to draw attention to the presence of our ideas, so we can promote a deep discussion about the direction of our community.”