Wednesday, March 21, 2018

P&G partners with Nick & Vanessa Lachey on ad campaign

SOURCE
By Bethany Braun-Silva 


Nick and Vanessa Lachey Talk Pampers Partnership and The Importance of Sleep

Find out what's up next for these two!

Nick and Vanessa Lachey have got this parenting thing down pat! With three kids 5 and younger, the duo knows what it takes to keep their family running smoothly, especially at bedtime.
They recently teamed up with Pampers to promote its new Pampers Baby Dry diapers and the new "extra absorb channels" that are now available in all of its diapers. 
I got a chance to sit down with them at the launch of Pampers new #SleptLikeThis campaign which is a play on the ever-popular #WokeUpLikeThis hashtag. "Everyone knows the whole hashtag #WokeUpLikeThis," said Vanessa, "It's fun to see the hashtag #SleptLikeThis, you see a happy, sleeping baby and they wake up ready and alert and ready to take on the day and mommy and daddy are rested because they weren't up all night changing diapers," she continued.
Vanessa also shared a bit about her kids' bedtime routine and that it's the same for all three, making for an easy night wherever they are or whoever might be putting them to sleep.
Pampers is inviting parents to take the new #SleptLikeThis quiz at pamperssleptlikethis.com to uncover their baby’s sleep personalities. Parents who take the quiz will receive personalized tips from The Sleep Lady, Kim West, and also have the chance to win weekly prizes or the ultimate grand prize of a year supply of Pampers diapers and $2500 for a nursery/child’s room makeover.
The Lachey's also talked about they birth of their third child, Phoenix Robert, in 2016. He was born prematurely at 29 weeks and had to spend some time in the NICU. The couple went public with the story last fall. "Our hope in sharing that story was that someone can find some strength from it... because when you're there it can be scary," said Nick.
Check out the interview, below, to learn more about the Lachey's, their kids, and what's coming up on the horizon career-wise:

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