Nick Lachey helped kick off the Tostitos Fiesta in the Square on Friday, raising funds for Big Brothers Big Sisters alongside a few NFL greats
Right in the middle of Times Square, Nick, former NFL running back Eddie George, former NFL kickers Bill and Martin Gramatica, Rodney Peete and more attempted to set the Guinness World record for most field goals made in six consecutive hours.
As a part of the event, Tostitos pledged $100,000 to BBBS.
"It's the ultimate party with a purpose," said Nick who has been involved with BBBS for close to eight years.
Watch the video for more.