Commercial filmed at Milford cupcake shop

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Julie Carter, left, and Patricia Minniear, both of Miami Township, got to grab a photo with Nick Lachey as he made his way from the bus into the Sugar Cupcakery. Minniear said Lachey was very nice and signed autographs for them.
By Kellie Geist • kgeist@communitypress.com • October 30, 2009

It seems like Christmas gets earlier every year, but the decorations at the Sugar Cupcakery Monday, Oct. 26, weren't in preparation for Hometown Holidays.
he shop, which opened at 32 Main St. in Milford about two months ago, was selected as the location for the filming of Cincinnati Bell's new holiday commercial. Film crews brought decorations, cars to put on the street, snow and yes, Nick Lachey.

"He was a gentleman and had lots of compliments for our store and the streetscape ... I told him we expected to see him back here in Milford," said Cupcakery co-owner Krista Tevar. "(Lachey's) sister-in-law opened a cupcake shop in Los Angeles, so we talked to him a little about that."

The Sugar Cupcakery was chosen over locations in Hyde Park and Northside. Cincinnati Bell spokesperson Lisa McLaughlin said they were looking for a location that had a "modern feel, but was still cozy and comfortable."

"(The scouts) liked the Sugar Cupcakery. It had all those attributes and it also looked out onto a picturesque setting," McLaughlin said. "The owners were great to work with."

McLaughlin said Cincinnati Bell likes to keep it local because, while their phones can be used worldwide, they have been in the Cincinnati area for more than 130 years.

Tevar, who owns the Sugar Cupcakery with her sister Karla Jennings, said they were thrilled to have been selected.

"We're a brand new business and it was such an honor that they selected us. For us to get that type of feedback and appreciation for what we've done here was overwhelming," Tevar said. "We are really proud that we were able to bring something like that to our community."

Crews started setting up equipment for filming early Monday morning and were on location throughout the day.

"The whole place turned into a film studio. It was a wonderful experience and it was interesting to see how it all happens," Tevar said.

Tevar said the props, chairs and tables and, of course, cupcakes in the commercial all the Cupcakery's. The film crews just added the holiday decor and actors.

"I don't know if our sign will be in the commercial or not, but it's obviously our store," Tevar said. "I'm just glad we could bring this publicity to Milford."

McLaughlin said the commercial is set to start airing in the first week of November.

While the Cupcakery was the actual site for the commercial, film crews also decorated nearby poles and trees and put "snow" on some of the vehicles parked along the street.

The Sugar Cupcakery was decked out in holiday style for the filming of Cincinnati Bell's new TV commercial.