Saturday, February 2, 2008

MAXIM Magazine kicks off Super Bowl weekend at Grand Opening of Stone Rose Lounge, Scottsdale






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By DERRIK J. LANG, AP Entertainment Writer Sat Feb 2, 1:59 PM ET

SCOTTSDALE, Ariz. (AP) — It wasn't what you would call a hot party. Sure, there was sizzlin' music, plenty of drinks and stars like Nick Lachey and Ryan Seacrest in attendance, but with temperatures dipping into the 30s Friday night, many partygoers at Maxim's mostly outdoor Super Bowl soiree at the Fairmont Scottsdale Princess huddled around heat lamps and fire pits.


And getting into one of the Super Bowl's most exclusive events was like going on a ride at a theme park: lots of lines, lots of patience.

Non-chauffeured guests were required to park in a carnival-like lot next to the resort, trek to a large white tent in another parking lot, enter a line where employees guarded the guest list, get a wristband, haul up to the hotel itself and then have the wristband verified with a flashlight by a security guard at the entrance.

Once inside, attendees sipped cocktails made with Patron Tequila, drank Heineken beer, mingled with scantily clad models posing in Perry Ellis garments and watched go-go dancers gyrate next to DJs on two outdoor stages. Later, surprise musical guests Akon and T-Pain performed.

"It's too packed," said Ultimate Fighting Championship superstar Chuck Liddell. "I like dive bars."

Partygoers were bottlenecked at the two entrances to the Stone Rose Lounge, nightclub mogul Rande Gerber's lush bar overlooking the pool. Guards ushered people away from the event's only indoor space.

Even celebrities like brothers Jerry and Charlie O'Connell had trouble gaining access.

"I came in with that guy, my father," said Jerry O'Connell, pointing at his dad standing on the other side of the lounge's glass exterior. "He's a VIP — and I'm out here," he said jokingly of his non-celebrity father.

Other stars at the Maxim party included Tom Petty, Sean "Diddy" Combs, John Elway, Larry David, Rob Schneider, Kim Kardarshian, Heidi Montag and Spencer Pratt from "The Hills," former "Dancing with the Stars" contestants Stacy Kiebler, Ian Ziering and Mario Lopez, and cast members from "Entourage."

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